Why Most Small Manufacturers Don't Need an ERP (And What to Build Instead)
SAP and NetSuite are built for companies ten times your size. Here's why a $12,000 custom tool fixes more than a $150,000 ERP, and how to know which one you actually need.
A couple of months back, Bubble released their AI app generator.
After trying it for a few months, I believe it is useful for some use cases. A lot has changed since this post was first published in February 2026, so I’ve updated it with what’s actually shipped.
It’s like typing what you want and getting an app. Or a prototype.
They launched it as an upgrade to their old AI page generator, which was useless. Just static templates that looked like someone copy-pasted the same design over and over.
This new version is different. Still rough around the edges, but different.
So what can it do?
Related: Bubble vs WeWeb
It’ll create pages that look decent. Modern-ish designs, proper layouts, responsive elements (mostly). You tell it you want orange branding, and you get orange branding. Want a marketplace? It understands what you mean.
Before it builds, you’ll see a plan state: a preview of what the Agent is about to do before it starts. It’s not quite the User Stories I described in the original version of this post, but it gives you a chance to redirect it before it’s too late.
As of May 2026, you can also upload up to 5 reference images (JPG, PNG, WebP) so you can actually show it a Figma screenshot or mockup. It also reads your app’s existing style variables, colors and font tokens, and applies them when creating new pages. The “Forget about it, the AI guesses your fonts” thing I wrote originally is no longer true.
What’s still missing: a live Figma file import. Something where you connect Figma directly and it reads your components. That hasn’t shipped. So if your design system lives in a Figma library with 200 components, you’re still working around it.
As of January 2026, the Agent can create and modify data types, fields, and privacy rules. Before that it would generate UI and leave your database alone. Now it actually tries to build full-stack.
It understands when to use conditionals, how to pass data between pages, and adds appropriate names to workflows. Workflow generation shipped January 29, 2026: button-click actions, form submissions, page loads, navigation, data ops, email, account management.
Because it doesn’t know your development conventions, it will create workflows and variables as it sees fit. You still need to double-check built. Sometimes fix it.
I still prefer creating workflows myself. Because when something breaks (and it will), I know how to fix it.
When I wrote this post, I said: “When something breaks, you’re on your own.”
That’s changed. In April 2026, Bubble shipped the Agent plus issue checker integration. The Agent can now see and explain errors flagged by the issue checker. In May they confirmed it publicly: “Now has access to your issue checker, so you can debug your app automatically. Prompt ‘fix this issue for me’ to see for yourself.”
I’ve tested this. It works for simple bugs. You won’t be staring at a broken workflow for 30 minutes wondering what happened. You can ask it.
But it still can’t search server logs. If you’ve got a complex backend error that’s not showing in the issue checker, you’re on your own the same as before.
Bubble AI still cannot generate or code custom plugins. The documentation is less vague now, there’s a mobile plugin editor beta that opened in April 2026 for developers who want to build features the native mobile editor doesn’t support yet. That’s for human plugin developers, not the AI.
You can still use Cursor or any other tool to create a custom plugin. All of them will generate code that works with Bubble.
Bubble hasn’t increased its pricing for AI. It’s included across all plans, including Free, with no separate AI tier.
Current prices (annual billing):
| Plan | Web only | Mobile only | Web + Mobile |
|---|---|---|---|
| Free | $0 | $0 | $0 |
| Starter | $29 | $42 | $59 |
| Growth | $119 | $169 | $209 |
| Team | $349 | $449 | $549 |
| Enterprise | Custom | Custom | Custom |
Monthly billing runs about 10-15% higher (web Starter is $32/month, Growth is $134/month).
Mobile is a separate track for native iOS/Android apps, not an AI add-on. If you’re building web only, you don’t need it.
One thing worth knowing: AI-generated workflows tend to be unoptimised. Heavy AI usage burns Workload Units faster. WU overages are $0.30 per 1,000. It’s not an AI charge specifically, but if you’re shipping AI-generated apps and wondering why you’re hitting WU limits earlier than expected, that’s why. I’ve seen this a few times with client apps. Third-party API costs (OpenAI, Anthropic) go directly to those providers, not Bubble.
The Agent only works on apps originally created with Bubble AI. If you have an existing manually-built app and want to use the Agent on it, you can’t. Not yet.
As of June 2026, Bubble is testing Agent access for existing apps with their Gold-tier agencies only. Broad rollout is “the next few months.” This is the most complained-about limitation in the Bubble forum, and it’s completely absent from every review I’ve seen including the original version of this post.
If you’re planning to build something new, fine. If you’re hoping to retrofit the Agent onto an existing Bubble app, that’s not available to most people right now.
The feedback is mixed. And the negative has gotten more specific.
I tested it with a rental marketplace. Got a working app in about 7 minutes. But then I spent 15 minutes trying to figure out why the login button wasn’t showing up. That experience hasn’t fundamentally changed.
What has changed: the community complaints are more vocal now. Discrepancies (what the Agent says it’ll build versus what actually appears) are a consistent problem. Long-time Bubble developers who’ve been on the platform for 6-8 years are publicly saying Claude Code has narrowed Bubble’s speed advantage and recommending clients migrate away for certain use cases.
Bubble’s own data tells a different story. After they switched to Claude in March 2026, they saw a 30% increase in user satisfaction with editing via the Agent. Both of those things are probably true simultaneously.
When I first wrote this post, I had a wishlist. Here’s where those items landed:
Bubble AI is not ready to replace developers. Not even close. You’ll get stuck when you need to make changes or fix bugs.
The Agent has gotten meaningfully better since February. Workflow generation, full-stack data schema, image uploads for prompts, issue checker integration, Claude Opus 4.7. These are real updates, not marketing slides.
But the “AI-generated apps only” restriction is a real ceiling. If you’re building something from scratch and staying within Bubble’s lane, the Agent saves time. If you’re trying to work on an existing product, you’re still building manually.
For agencies? We’re still building everything from scratch. Our clients need custom solutions, not templates. The Agent is occasionally useful for scaffolding. It doesn’t replace judgment calls on architecture.
If you’re learning Bubble, yes. Play around with the Agent. See what it generates.
If you’re running a business, focus on your actual requirements first. The Agent is fastest when the problem is straightforward, a simple CRUD app, a basic marketplace, a form-heavy internal tool. When the business logic gets complex, the gap between “what the AI built” and “what you actually need” widens quickly, and you end up spending more time correcting than building.
Bubble AI generates screens. It doesn't know what your business actually needs.
We've shipped 60+ Bubble apps. If you want to know whether Bubble — AI-assisted or otherwise — is the right fit for your specific product, bring it to a 30-minute call.
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