Why Most Small Manufacturers Don't Need an ERP (And What to Build Instead)
SAP and NetSuite are built for companies ten times your size. Here's why a $12,000 custom tool fixes more than a $150,000 ERP, and how to know which one you actually need.
Bubble lets non-technical founders build web and mobile applications without writing code. It has a visual editor and workflows for handling app logic.
You can use Bubble for a landing page, SaaS app, CRM, or other custom software. You don’t need coding experience to start.
Bubble says that more than 7 million apps have been built on the platform. Independent research from Contrary Research in August 2025 puts the number at about 4 million when it counts active and maintained projects.
Bubble is made for non-technical users, but it still takes time to learn. You need to understand its terms, editor, workflows, and data model. Some people will need help with that.
The platform can handle user accounts, data management, and e-commerce. Its documentation and tutorials cover the basics. The Bubble community forum is useful when you get stuck or want to compare notes with other users.
Bubble is easier to learn than a programming language for many founders. It isn’t the same as having no learning to do.
Building software from scratch can cost more because you need developers and more development time.
According to McKinsey, low-code and no-code platforms can eliminate the need for up to 90% of programming time.
Bubble lets you test an idea, watch how people use it, and change it without waiting for a full rebuild.
Bubble can connect to an external database or another service through an API. You aren’t limited to the features inside the editor.
As usage grows, you can increase server capacity and use dedicated resources. Bubble isn’t a fit for every large consumer app, but it can support apps with hundreds of thousands of customers.
The Starter plan costs $29 per month when billed annually. That is enough for many early projects. Move to a higher plan when your app needs more server resources or workflow capacity.
Bubble still has limits. Read our breakdown of how flexible Bubble is as a platform for the edge cases.
Bubble works for marketplaces, CRMs, SaaS tools, internal tools, job boards, review sites, and food delivery apps.
It is a weaker fit for games, social media platforms, and video conferencing apps such as Zoom. You can build parts of these products in Bubble, but the server load can make them hard to scale.
Read more about 5 ways you can use Bubble to grow your business.
You can start with a template or design the interface yourself. Bubble uses a drag-and-drop editor, and its Flexbox-based layout gives you control over how elements sit on the page.
Bubble changed its core layout system to Flexbox. This made it easier to build clean layouts and control spacing across screen sizes.
For examples of Bubble apps with different interfaces, look at Incomee and goodgigs.
You can learn Bubble and build the app yourself. You can learn enough to change a template. Or you can hire a Bubble agency and focus on running the business.
Building from a template is often the fastest option when you need standard features. If the template is close to what you need, you can change its design and workflows instead of starting with a blank app.
As your business grows, you may need to scale your no-code app. Bubble can work beyond prototyping, but scaling needs a different approach from building the first version.
First decide what needs to grow. You may need more features, better performance, or support for more users at the same time. Each goal needs different work.
Before adding features, improve the ones you already have. If you need a service that Bubble doesn’t include, connect it through an API. This can include AI tools.
The right changes depend on the app and the business. A clear target keeps you from spending time on work that doesn’t solve the problem.
Bubble can connect to other business tools through APIs and plugins.
Zapier and Make, formerly Integromat, connect Bubble with hundreds of apps, including Google Sheets, Mailchimp, and Trello. Both tools use visual editors, so non-coders can set up many workflows themselves.
Bubble has several plans. The Starter plan lets you use a custom domain and costs $29 per month when billed annually. Check pricing
The Growth plan costs $119 per month. It adds server resources and workflow capacity.
The Team and Enterprise plans are for startups with Product Market Fit and larger businesses.
Bubble uses AES-256 encryption for data at rest and in transit. It also uses SSL encryption for communication between your browser and its servers. Read more
Founders without coding experience can put working software in front of users in weeks instead of months. That can lower the cost of testing a business idea.
Bubble added an AI Agent in October 2025. It generates app components from plain-language prompts inside the editor. The feature is early, but it can reduce some setup work.
For many business apps, Bubble gives you room to grow without the cost of building every part from scratch.
No-code is one way to build an app. The right choice still depends on the data, workflow, performance needs, and level of control your team requires.
Further reading: Bubble vs Webflow
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SAP and NetSuite are built for companies ten times your size. Here's why a $12,000 custom tool fixes more than a $150,000 ERP, and how to know which one you actually need.
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