WeWeb vs Webflow: A Detailed Comparison [2025]

When your team needs a new front-end, one of the first questions is: WeWeb or Webflow? Both let you build visually. But they aren’t built for the same use cases.

This guide will help you choose between Webflow and WeWeb.

TL;DR

If your priority is a front end with workflows, API integrations, and the ability to export Vue code into a Git CI/CD flow, then WeWeb is the stronger fit.

If your focus is on a marketing or content site with a built-in CMS, hosting, e-commerce, and SEO-ready publishing, Webflow is the natural choice.

Many teams end up using both: Webflow for their marketing site and WeWeb or Webflow+Wized for the app-like product areas.

Why this matters

Choosing the wrong tool looks fine on day one, but it becomes expensive later. The platform you select decides how fast your marketing team can publish, how easily you can add workflows and authentication, and whether you will be locked into a hosted platform or own your code.

If you pick the right tool, you'll spend less on rework. Pick the wrong one, and you'll trade speed for duct-taped integrations or costly migrations.

It also helps to look at where each platform is heading.

Webflow recently shut down its Logic product, which shows they want to stay focused on design and content, and leave app behavior to partners.

WeWeb, on the other hand, is putting more weight on Git exports and AI-assisted development. That tells you they’re leaning toward developer flexibility.

High-level overview

WeWeb is designed for web apps and product front-ends, while Webflow is for marketing and content sites. WeWeb exports a Vue app you can host and manage yourself, while Webflow exports static HTML, CSS, and JS but leaves CMS and commerce tied to its platform.

Webflow has a native CMS and e-commerce system. WeWeb expects you to connect to an external database or a headless CMS.

These short differences expand into much deeper trade-offs once you go beyond first impressions.

Practical scenario

Imagine two projects side by side.

One is a SaaS startup that needs a customer dashboard with filters, saved views, and authenticated users. Data comes from Postgres, and users expect a UI with frequent updates to business logic.

The other is a retail brand that needs a content-driven site with a blog, landing pages, and a small e-commerce catalogue. Their editors want to publish quickly, and their growth depends on SEO.

For the startup, WeWeb is the better match. It has components, variables, workflows, and connectors to databases. For the retailer, Webflow is the clear fit, with its native CMS and hosting.

Many SMBs actually combine the two: Webflow for marketing, WeWeb for product front-ends. That hybrid approach is pragmatic and common.

Design and UI

Webflow works like a visual editor for HTML and CSS.Designers get full control over things like spacing, fonts, flexbox, grid layouts, and how styles cascade.This level of control is important if you care about brand accuracy or need pixel-perfect designs.

WeWeb’s focuses on how components connect to data and workflows.That doesn’t mean your app will look not look clean. But the main priority is function. If your product relies on things like dynamic lists, filters, charts, WeWeb is usually the better fit.

Animations

Webflow has a strong animation system. You can add scroll effects, timelines, and micro-animations — perfect for rich landing pages.

WeWeb, on the other hand, supports CSS keyframes and a transition editor. That makes it better for app-style transitions and small effects.

So if you’re building a marketing site, Webflow is stronger. But if you’re working on dashboards or portals, WeWeb gives you the tools you need without extra weight.

Component and state management

WeWeb gives you tools like variables, saved state, formulas, and branching workflows.Webflow has symbols and collections, but handling complex state isn’t really what it’s built for.

If your UI must respond to client-side conditions or calculations, WeWeb is designed for it. If you mostly render content lists and collections, Webflow is enough.

Backends and integrations

Webflow provides a native CMS and e-commerce engine. For authentication, real-time queries, or relational data, you can use Wized, Supabase, or Xano.

WeWeb expects you to connect to external backends from the start, and has plugins for Xano, Supabase, Airtable, or Postgres.

Teams that need simple workflows will find Webflow faster, but teams needing scalable apps will find WeWeb more flexible.

Read more: WeWeb and Supabase | WeWeb and Xano

Business logic and workflows

WeWeb includes a visual workflow engine that runs on the client side, handling forms, API calls, and branching Logic.

Webflow once had a Logic product, but it was sunset in 2025. Today, Webflow leans on Zapier, Make, and Wized.

For workflows that must live in the front end, WeWeb gives you tools out of the box. For simple workflows tied to publishing, Webflow, combined with Zapier and Make, remains workable.

Authentication and membership

Authentication choices shape your tech stack.

WeWeb works well with Supabase, Xano, or Auth0 for token-based auth, and you can connect SSO through integrations.

Webflow used to offer user accounts, but now membership flows rely on Memberstack, Outseta, or Wized.

If you want memberships and billing in a packaged way, Webflow's ecosystem is stronger. If you want to build custom auth flows in a Git workflow, WeWeb is better.

Forms

Webflow's forms connect to endpoints or with webhooks. After the sunset of Logic, server-side validation happens through integrations.

WeWeb binds forms directly to workflows and variables, calling APIs for validation or handling file uploads through storage services.

For basic contact forms, Webflow is simpler. For multi-step or API-heavy forms, WeWeb is more capable.

SEO

Webflow generates semantic HTML, offers meta controls and sitemaps, and hosts server-side, giving strong SEO out of the box.

WeWeb builds client-heavy apps, which require pre-rendering or hybrid strategies for SEO-critical pages.

If SEO is central to your business, Webflow gives you less operational overhead. If SEO is secondary to app features, WeWeb is fine.

Portability and vendor lock-in

Webflow exports static HTML and CSS, but CMS, e-commerce, and memberships stay locked in. Migrating means moving content, rebuilding workflows, and reimplementing dynamic features, measured in months.

As an example, rebuilding a 500-page CMS site with collections, e-commerce, and user accounts from Webflow into a headless CMS and custom front end typically takes three to four months of developer and content team effort.

WeWeb exports a Vue app you can run in Git, self-host, and redeploy anywhere. Migration means reconfiguring workflows and APIs, usually measured in weeks.

Security and compliance

Webflow includes TLS, managed hosting, and DDoS protection by default. On enterprise plans, you also get SSO, SCIM, and audit logs. For membership and advanced auth, you'll need partner tools.

WeWeb relies on your backend and hosting to define compliance. You can integrate OAuth or SAML, but SOC2-level compliance depends on the infrastructure you choose.

Webflow offers a more packaged enterprise path, while WeWeb gives you flexibility but leaves compliance design to you.

E-commerce

Webflow has native e-commerce with Stripe and PayPal integrations. It works well for small and mid-sized catalogues.

WeWeb requires you to wire payments through your backend, which allows custom checkouts and split payments but adds engineering work.

If you need straightforward store features, Webflow is faster. If you need custom payment flows, WeWeb is more flexible, but do factor in the SEO requirements.

Scalability

Webflow's CMS caps at 10,000 items per collection, which is more than enough for most marketing sites and blogs, but limiting if you want to build marketplaces or content-heavy apps. Webflow also limits the number of CMS users and editors depending on your plan, which constrains larger teams.

WeWeb does not impose strict CMS caps, but your limits show up in the connected backend. Supabase or Xano will cap requests, storage, and bandwidth based on your plan. At scale, Webflow runs into collection caps, while WeWeb shifts the challenge to database and API throughput.

Pricing

Subscriptions are only part of the story. Webflow charges per site plan and adds workspace and e-commerce tiers. Small sites can cost as little as $15 per month, but CMS limits and e-commerce fees push costs higher as you grow.

WeWeb charges per editor seat plus hosting or bandwidth fees. Seat prices introduced in 2025 made pricing clearer, but production apps with multiple editors and external DBs usually land between $50 and $300 per month.

Read more: Backend costs for WeWeb

Cost of add-ons

To make Webflow behave like an app, many teams add Wized. Wized charges per domain, with smaller projects paying in the low teens per month and production traffic requiring $39 or more.

Supabase or Xano also add monthly fees for the database and auth. Developer time remains the most significant cost.

Integrating auth, building migrations, and wiring automations can exceed platform fees several times over.

In year one, a realistic 12-month cost for a modest Webflow+Wized+Supabase stack can exceed $4,000 when you include developer hours, even though the license fees are only a fraction of that. A small Webflow marketing site, by contrast, can cost under $1,000 for the year.

Learning curve

Webflow has a rich ecosystem of training resources. Webflow University, YouTube tutorials, and templates make it easy for designers to learn quickly.

WeWeb is more documentation-driven. Its community is active and developer-focused, but the lack of broad video tutorials means PMs and devs ramp faster than pure designers.

In practice, design-heavy teams learn Webflow faster, while product teams comfortable with APIs and workflows learn WeWeb faster.

Migration risks

Migrating off these platforms is not straightforward.

With Webflow, CMS collections export to CSV, but linked fields and references often break. User accounts and auth need password resets or SSO reconfiguration. SEO can suffer if you don't configure the redirects and sitemaps carefully. Asset libraries need to be copied and URLs updated. Hidden integrations, from webhooks to payment callbacks, break if undocumented.

With WeWeb, migration is easier because you can export code, but you still need to check APIs and ensure variables and workflows are replicated. The primary pain points are mostly related to developer time rather than lost data.

How to decide?

Score each factor from one to five. Product fit carries 30% of the weight. Speed to launch counts for 20%. Control and exportability, cost, portability, and team skills make up 50%.

Add the scores, and you will see which platform aligns with your needs. If the totals are close, pick the one with lower migration risk and lower long-term operational burden.

FAQs

Can I export the source code in WeWeb and Webflow?

Webflow exports static HTML, CSS, and JS, but CMS, e-commerce, and user accounts do not export. WeWeb exports a Vue app with front-end logic that you can host and version in Git.

Can I self-host Webflow and WeWeb?  

Yes, but with conditions. Webflow only allows self-hosting of static exports; dynamic features stay tied to Webflow. WeWeb exports a full Vue app you can self-host on Vercel, Netlify, or your own infrastructure.

Will SEO suffer if I use WeWeb?

To some extent, yes. You need prerendering or hybrid rendering to make sure content-heavy pages are crawlable. Webflow does this out of the box with its server-side hosting.

How do I add custom code in Webflow and WeWeb?  

Both platforms allow custom JS and CSS and embed iframes. WeWeb lets you import Vue components.

How do I handle authentication in Webflow?

Use Supabase, Xano, or Auth0 with WeWeb. For Webflow, since Logic was retired, use Memberstack, Outseta, or Wized for membership and billing flows.

Read more: Complete guide to WeWeb

Final recommendation

If you need a marketing funnel with SEO at its core, start with Webflow. Add partner tools if you need app-like features later.

If your primary need is an interactive front-end for your backend and you want code ownership, start with WeWeb.

For many SMBs, the practical answer is both: Webflow for content and WeWeb or Webflow+Wized for product.

As a WeWeb agency, we help teams run these comparisons, build proofs of concept, and design software that scale with their business. If you’re facing this decision for your project, feel free to reach out.

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